Research has shown that the brain responds to rewards and to negative consequences. Both impact how motivated a person might be to consume alcohol, and whether a person is content with one drink or whose drinking escalates over time.


There is also scientific evidence that suggests genetics play a major role in substance use disorders. The National Institute on Alcohol Abuse and Alcoholism (NIAAA) has conducted research highlighting a behavioral pattern that significantly occurs in families with a history of substance use disorders.


If a person starts drinking alcohol at a young age (13 to 15), the person's lifetime chance of being diagnosed with alcohol dependence is four times higher than a person who does not start drinking until they’re 21.


  • 57% of Jefferson County 11th-grade students believe that taking one or two alcoholic drinks nearly every day is risky--down from 87% of 8th-grade students. 

  • 79% of Jefferson County 11th-grade students say their parents would not approve of their using alcohol.

  • 71.5% of Jefferson County 11th grade students did not consume alcohol within the past 30 days (2015 Student Wellness Survey).



24% of 8th- and 11th-grade students tell us

that alcohol is easy to get . . .


Excellent job, Jefferson County Parents!

In 2016, 62.5% of Jefferson County youth who drank told us that they got alcohol from home.


By 2018, that number dropped to 13%, and in 2019, only 2.3% of youth said they got alcohol from home. 

Do You Know What's in Your Fridge?